What to Write - Inscription Ideas

Helpful next step

If this guide is helping you choose something personal, compare the options before you order so the gift fits the photo, message and moment.

What to write on a personalised gift

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Start with the feeling you want to keep

Short wording is easier to read and easier to check. Start with what you want to say, then make the words sound like the person, pet or relationship they belong to.

For remembering someone

  • Quiet: Always with us, Mabel (21 characters)
  • Simple: In loving memory of Mabel (25 characters)
  • Personal: Mabel | Forever loved (21 characters)

For celebrating a pet

  • Warm: Mabel | Best girl (17 characters)
  • Playful: Mabel | Paws off (16 characters)
  • Specific: Mabel | Still causing trouble (29 characters)

For a gift or keepsake

  • Gentle: Made with love for Nan (22 characters)
  • Grateful: Thank you for everything (24 characters)
  • Inside joke: use the short phrase only the recipient will recognise.

These counts include spaces and punctuation for the examples shown. Your exact space depends on the product, so check the individual product page before ordering. If it does not state a limit, ask us before submitting a long message.

For more ideas by occasion and relationship, see our full personalised wording guide. It includes further examples and a character-limit section; check each product page for the exact space available.

Before you submit

  • Check the spelling of names and dates.
  • Read the wording aloud once.
  • Keep the message short unless the exact longer phrase matters.
  • Use the product page for the current personalisation fields and any stated character limit.

MEMORIAL

Choose the gentlest route

Use the guide to make the decision feel smaller. Start with the chooser, then compare the photo-led and softer keepsake routes.

Gift chooserGift chooserFind the right memorial gift route.Custom pet bustCustom pet bustA photo-led keepsake; see the product page for required details.Memorial angelMemorial angelA softer remembrance piece.

If you are choosing wording, keep it easy to read at a glance. Short names, dates, and one plain sentence usually age better than a long message. The aim is not to say everything at once, it is to choose the words that will still feel right later.

When in doubt, read the wording out loud once. If it feels natural spoken plainly, it will usually feel right on the finished piece.